The Spectrum of Danger

Here at Danger, we’re trying to create a look and feel that speaks to all types of people during their various moods – that’s why we’ve got our main man Bronson (the dinosaur) running the show – At his most negative, he will fight for what is right (the guy sticks up for himself!). At his most positive point is perhaps his love for Bronnie, his main squeeze.. Close behind that is his love for biking, and most definitely the music.

Next up we got Mylo the monkey – always happy.. Varying degrees of positivity here, almost to the point of annoyance! The most positive is his love for bananas, in-betweens are music and skateboarding, and at his lowest, he’s still smiling.

Lastly, we have Dash – the negative Nancy of the bunch. Normally anti-everything, but at his worst he could annihilate someone with his ray-gun or even blow up the Earth.

What can I say? Life is a complicated continuum, but it’s cool to visualize!

Choose a character for your spectrum today at http://www.thedangerbrand.com

spectrum_danger_insta