The Spectrum of Danger

Here at Danger, we’re trying to create a look and feel that speaks to all types of people during their various moods – that’s why we’ve got our main man Bronson (the dinosaur) running the show – At his most negative, he will fight for what is right (the guy sticks up for himself!). At his most positive point is perhaps his love for Bronnie, his main squeeze.. Close behind that is his love for biking, and most definitely the music.

Next up we got Mylo the monkey – always happy.. Varying degrees of positivity here, almost to the point of annoyance! The most positive is his love for bananas, in-betweens are music and skateboarding, and at his lowest, he’s still smiling.

Lastly, we have Dash – the negative Nancy of the bunch. Normally anti-everything, but at his worst he could annihilate someone with his ray-gun or even blow up the Earth.

What can I say? Life is a complicated continuum, but it’s cool to visualize!

Choose a character for your spectrum today at http://www.thedangerbrand.com

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Introduction

Danger Brand was started because we wanted a company based on character and personality, not logos and trends. The idea behind getting into Danger is trying something new, going the long way home, taking the plunge, being curious, items to accompany you on adventures. We humbly offer you some little buddies to pat you on the back and encourage you along the journey in life.

Meet Bronson, the Chill Dinosaur:

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He bikes to work, listens to vinyl, is strictly vegetarian, and has a bit of a skeptical nature about him.

Next up, we have Mylo the Happy Monkey:

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He’s an energetic little guy, into skateboarding, climbing trees, and break-dancing.

Last, we have Dash the Angry Alien:

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This one is upset.. He’s always trying to take over the world, but having a tough time doing it. Hard knock life for an Alien!

Together they travel the world, and help each other out from time to time.. But mostly they just get into Danger.

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